Digital marketing: what is it and who needs it from milaeryomina's blog


Quarantine has strengthened the digitalization trend, and this is logical. The world is becoming global, borders are being erased, the number of Internet users is increasing daily. And it's a sin not to use it. But, as in any business, it is important and must be approached wisely.

Briefly about what digital marketing is. Digital marketing is a marketing direction that involves the promotion of services and goods using digital technologies.

It is important that it differs from Internet marketing in that it uses not only the Internet, but also offline tools (smart gadgets, POS terminals, etc.). If you are interested in free firearms background check online, follow the link to find out more.

Key digital marketing tools:

  • social media (SMM) and blogs;
  • banner advertising;
  • video advertising;
  • e-mail marketing;
  • search engine optimization (SEO);
  • content marketing;
  • teaser advertising;
  • partnership programs;
  • push notifications;
  • online media;
  • cooperation with bloggers and opinion leaders.

But whether all the tools need to be used and in what proportion is determined based on the business and the goals that the company sets for itself.

Digital tools helped to effectively implement the campaign in a short time.

Understanding the target audience of the brand and the budget of the upcoming campaign, we decided that it would be most effective to go through bloggers on social networks.

They are highly trusted by subscribers, they cover a large audience and make it possible to tell and show the product in an interesting way. Our experts selected 10 bloggers with a subscription of 300 thousand, while it was important that the target audiences of the brand and the blogger coincide.

But, as we remember, digital marketing is not only online work, but also the use of digital technologies offline. To learn more about us business directory free, follow the link.

Returning to the question of who needs to use digital marketing, I answer: everyone who wants to communicate and quickly convey brand information to their audience.

It doesn’t matter if it’s a large corporation or a local company, because digital marketing allows you to work with any budget and narrowly target the right audience.

The secret formula for success is quite simple: understand who your audience is, what channels it uses, what it (the audience) is interested in reading / watching and, based on this, determine the tools of the upcoming campaign, plan and fill the campaign and launch, remembering to analyze each activity . Try, experiment - and the result will not keep you waiting!

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